On Passion
Let me tell you a story.
Not the kind with dragons and castles — but one that starts with a guy, a dusty laptop, and an internet connection. That guy was me, and the thing I stumbled on 12 years ago? SEO. Yep, Search Engine Optimization. And I fell hard.
Today, that passion is turning into a full-blown AI-driven SEO business, helping clients from all over the world rank, grow, and scale. But it didn’t happen overnight — it happened because passion never stopped driving me.
It All Started with a Book
Not a blog. Not a course. A book.
Specifically, The Art of SEO. I still remember holding that thick, intimidating volume in my hands, barely understanding half the words — but feeling like I had just discovered a secret map.
It wasn’t light reading. This wasn’t a “10 tips to boost your traffic” kind of thing. It was dense, deep, and incredibly technical. But page after page, something in me lit up. Every paragraph felt like a puzzle piece, clicking into place. I didn’t just read it — I devoured it. Highlighters, sticky notes, late-night scribbles in the margins. I was hooked.
That book became my mentor. My compass. The thing that opened my eyes to an entire world behind the search box we all use every day. A world of algorithms, signals, crawlers, and psychology.
I didn’t know it at the time, but that one book planted the seed for a business that would eventually help clients across multiple countries — and lay the groundwork for my obsession with combining SEO with AI years down the line.
Funny how one book can change everything, right?
The Spark: What Made Me Fall in Love with SEO?
Something clicked.
SEO felt like solving a puzzle. It was logic and creativity dancing together. One day I’d be tweaking titles and meta descriptions, the next I’d be building links or diving into analytics.
The more I learned, the more obsessed I became. I wasn’t chasing algorithms. I was chasing the high of watching something work. Rankings go up? Happy dance. Traffic spikes? Victory lap. Everything green? Yes, sir!
12 Years Ago – A Very Different Internet
Back in those days, SEO was raw. It wasn’t pretty. And the rules? Basically… there were almost none.
Dial-Up, Meta Keywords & the Wild West of Google
We stuffed keywords like turkeys. We spammed blog comments. We spun articles until they made zero sense. It was ugly — but I was learning.
Learning by Doing (and Failing)
Every failure taught me something. The first time a client’s ranking tanked? Ouch. But I figured out why. Every algorithm update was a test. And I kept showing up.
Why Passion is the Best Business Plan
Look, anyone can take a course on SEO. But passion? That’s the unfair advantage.
Passion Fuels Consistency
When it’s midnight and you’re still analyzing search trends, not because you have to — but because you want to? That’s when things start compounding.
Passion Doesn’t Clock Out at 5 PM
You know those “work-life balance” people? Respect to them. But when you’re building something you love… you forget what day it is. And that’s okay.
Sure it was 12 years ago and I worked for 12 hours a day, every single day.
Building My First SEO Clients Without Knowing It
Funny thing? My first clients weren’t even clients.
They were friends asking for help: “Can you fix my site?” “Why isn’t anyone finding my business on Google?” I helped for free. Then someone paid me. That was the moment I realized — “Wait… I can actually make a living doing what I love?”
When Passion Meets Opportunity: The AI Revolution
A few years ago, something shifted. I saw ChatGPT creating content. I started playing around with it… and sparks flew again.
Why Most People Misunderstand AI in SEO
People think AI does the work for you. Nope.
AI gives you a jetpack. But if you don’t know how to steer, you’re crashing fast. My passion helped me understand the terrain — and that made all the difference.
Turning My SEO Passion into a Scalable Business
That’s when I went all-in.
I stopped a full-time job and started building. An actual company. With people. Processes. Vision.
Hiring the Right People (Hint: They’re Passionate Too)
I only hire people who geek out over rankings. If you don’t get excited about a traffic increase — you probably won’t love this job. Passion attracts passion.
SOPs, Systems, and Letting Go of Control
The hardest part? Letting go. But passion also means wanting your work to live beyond you. Systems made it possible. Now, others do what I used to do — and sometimes, better than I did.
AI-Powered SEO: The Present & Future
Today, we use AI to:
- Analyze massive keyword datasets
- Generate drafts of optimized content, images, movies, charts
- Predict ranking potential with models trained on SERP data
- And many more… want to know? Write to me
But we combine it with human creativity and strategy. That’s the secret sauce.
Lessons Learned Along the Way
- Passion beats talent when talent gets bored.
- Consistency > everything.
- AI won’t replace you — but someone using AI might.
Would I Do It Again? 1000x Yes
I built a life from something I couldn’t stop thinking about. Isn’t that the dream?
Even if the money disappeared tomorrow, I’d still be reading SEO blogs over breakfast and testing new tools after dinner.
What My Journey Taught Me
Passion isn’t fluffy. It’s fuel. When you build something around what lights you up, the grind becomes a game. SEO was my obsession. AI was the accelerant. And now? I’m living a life I once only dreamed about.
