Who I Am

I’m a SEO expert with over 12 years of experience — from specialist to Head of SEO — now focused on bridging the gap between SEO and AI, especially in content strategy. I combine a deep technical background with creative thinking and a data-driven approach to deliver results that go beyond rankings. I thrive in the space where strategy meets innovation.

My Passions

Outside of work, I’m all about balance. You’ll find me snowboarding down fresh powder, shooting hoops, hitting the gym, or enjoying a great film or a thought-provoking book. Whether it’s on the slopes, on the court, or on the page — I love being fully present and pushing my limits.

My Philosophy

I believe that the best SEO is invisible — it flows naturally with the user’s intent and blends seamlessly with powerful, authentic content. I don’t chase quick wins or trends for the sake of it. Instead, I focus on sustainable growth, human-centered messaging, and smart use of AI to enhance great writing and strategy.

My Specialties

My core strengths lie in high-level content strategy powered by AI, advanced technical SEO, and impactful link building. I’m especially focused on connecting traditional SEO principles with modern AI tools to create workflows that scale without sacrificing quality. Whether it’s structuring a content cluster, debugging a crawling issue, or building authority through strategic outreach, I bring precision, clarity, and forward-thinking to everything I do.