I like working with start ups because they are brave. Sometimes too brave, of course, but unlike most big companies they are likely to have a vision for how the world might be different when their project is in that world, and everyone on the team knows and shares that vision.

There comes a time in almost every company's existence when people start to care more about their career than they do the product they're working on or the customers they're serving. This is when the fear seems to kick in.

Don't be one of those companies and try not to work for them.

They are vision vacuums. In this vacuum you are better off making no decision than making the wrong one. That's no way to be creative.

Dive Deeper

If you want to know more about the Pastry Box Project, you can read about the genesis (and goals) of the project.

Swim In The Stream

A stream of all the thoughts published on the Pastry Box Project is available. Keep it open somewhere, and lose yourself in it whenever you feel like it.

Meet Your Host

There are not only pieces of software talking to each other behind this website. There is a human, too. The Pastry Box is brought to you by Alex Duloz.

Stay Tuned

You can follow @thepastrybox on Twitter. For direct inquiries, get in touch with @alexduloz.