by Lea Verou

30 Apr 2012

The best argument against conventional wisdom is the fate of everyone following it. If you aspire beyond mediocrity, conventional wisdom is recipe for failure. Think out of the box. What can you do to achieve your goals, that others are not already doing? The least popular paths are the most successful. The trick isn't doing better than the others, it's minimizing the number of "others". Find unexplored territory and make it yours. It's much easier than trying to claim your stake on someone else's land.

Dive Deeper

If you want to know more about the Pastry Box Project, you can read about the genesis (and goals) of the project.

Swim In The Stream

A stream of all the thoughts published on the Pastry Box Project is available. Keep it open somewhere, and lose yourself in it whenever you feel like it.

Meet Your Host

There are not only pieces of software talking to each other behind this website. There is a human, too. The Pastry Box is brought to you by Alex Duloz.

Stay Tuned

You can follow @thepastrybox on Twitter. For direct inquiries, get in touch with @alexduloz.