At Grok, I had the privilege of sharing a thought that’s been on my mind for some time now. Since starting my own business, I’ve been blessed enough that I can choose the types of projects I take on. That choice never comes lightly, as it often has financial, emotional, and spiritual benefits and drawbacks.It’s definitely an important time for design. Lately, I’ve noticed a trend of many talented designers looking to do something “bigger,” whether that’s doing more meaningful client work, joining a startup, or creating their own products. Brooklyn Beta really exposed the great opportunities to help organizations like charity: water, be disruptive in stagnant markets, or kickstart the reformation of the United States healthcare system. I was raised to believe in moderation; too much or too little of something is often a bad thing. If everyone’s helping to solve a global crisis, who’s left to help the local mom and pop shop get their business off the ground with a small new website? If everyone’s reforming healthcare, who will create that silly iPhone game that will bring my daughter hours of enjoyment?When I was contemplating starting SuperFriendly, I thought very hard about the type of work I wanted to take on and how I would describe it. I landed on this tagline: “Defeating apathy and the forces of evil.” While it’s a bit silly, I really do believe in it. It serves as a reminder to me about why I’m doing this in the first place. Defeating apathy is about creating more enjoyment in the world, whether it’s making my wife laugh or entertaining a whole nation. Defeating the forces of evil is a constant challenge to leave the world a little better than I found it with every project I participate it. Will this create pollution… environmentally, digitally, or otherwise? Will I harm someone physically, emotionally, or psychologically? Will our planet have been better off if I never did this? I was convinced that if I kept this as my focus, I would be doing my part, regardless of the scale of that impact.At Grok, I rhetorically asked my group whether I was shirking my responsibility if the impact of my actions wasn’t large. In retrospect, I wanted affirmation. Instead, Tyler Mincey called me out. He said I was absolutely neglecting my obligations. He reminded me that this is the most opportune time in history because we have immediate influence. I can send 140 characters into space and a small army’s worth of people are ready to argue, agree, fight, discuss, or activate at a moment’s notice. And, if I take that tremendous ability and squander it on creating the next fart app, then yes, I’d be doing a disservice to myself and all the people I could have helped.Damn you, Tyler.I continually struggle with this. I want to work on the whimsical, the first world, the "let’s make good even better" stuff. I want to groan and whine when Netflix streams at medium quality instead of high, and I want to count it a huge success that I convinced a client to choose that particular shade of orange… you know the one. But there are other kinds of work that are important.I still believe in balance. In that discussion, Rogie made a great point that if you’re hungry, you can’t properly feed others; if you’re not whole, you’ve got much less of yourself to give. I agree wholeheartedly. I believe that there’s an equilibrium. I’m not sure what the outcome will be, but at least I have a different way to look at my work.With great power, and all that jazz.