23 May 2012
Web Design < Interface Design < Interaction Design < User Experience Design < Customer Experience < Service Design.
Seems to me that a lot of the drama over job titles stems from a classic outflanking strategy: wanting to appear more strategic than the other guy. We jostle for ascendency in this supposed value chain, trying to appeal to more senior sensibilities in the hope of winning broader, richer projects. In the meantime, our language becomes ever more grandiose, our deliverables more abstract, and our expertise even harder to define.
Eventually we'll run out of abstractions, and this euphemism treadmill will creak to a halt. The only thing left then will be to judge designers by our work; by the things we bring into the world. Hallelujah.