Web Design < Interface Design < Interaction Design < User Experience Design < Customer Experience < Service Design.

Seems to me that a lot of the drama over job titles stems from a classic outflanking strategy: wanting to appear more strategic than the other guy. We jostle for ascendency in this supposed value chain, trying to appeal to more senior sensibilities in the hope of winning broader, richer projects. In the meantime, our language becomes ever more grandiose, our deliverables more abstract, and our expertise even harder to define.

Eventually we'll run out of abstractions, and this euphemism treadmill will creak to a halt. The only thing left then will be to judge designers by our work; by the things we bring into the world. Hallelujah.

Dive Deeper

If you want to know more about the Pastry Box Project, you can read about the genesis (and goals) of the project.

Swim In The Stream

A stream of all the thoughts published on the Pastry Box Project is available. Keep it open somewhere, and lose yourself in it whenever you feel like it.

Meet Your Host

There are not only pieces of software talking to each other behind this website. There is a human, too. The Pastry Box is brought to you by Alex Duloz.

Stay Tuned

You can follow @thepastrybox on Twitter. For direct inquiries, get in touch with @alexduloz.