Stephen P. Anderson explores the interaction between design and psychology, topics he loves to speak about at national and international events. Prior to becoming a independent consultant, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He has designed web applications for businesses such as Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy, as well as numerous technology startups. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which deals with the question our whole community is obsessed about: "how do we get people to fall in love with our applications?"