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<title>The Pastry Box Project</title>

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<description>30 People Shaping The Web. One Thought Every Day. All Year Round. Sugar For The Mind.</description>

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<title>18 May 2012, baked by Stuart Langridge</title>

<link>http://the-pastry-box-project.net/stuart-langridge/2012-may-18/</link>

<comments>http://the-pastry-box-project.net/stuart-langridge/2012-may-18/#comments</comments>

<pubDate>Fri, 18 May 2012 08:00:46 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Stuart Langridge]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=671</guid>

	<description><![CDATA[Ever notice how the things you slave over and work crushingly hard on get less attention, sometimes, than the amusing things you threw together in a couple of evenings? I can&#8217;t decide whether this is a good thing or not.]]></description>

	<content:encoded><![CDATA[<p>Ever notice how the things you slave over and work crushingly hard on get less attention, sometimes, than the amusing things you threw together in a couple of evenings?</p><p>I can&#8217;t decide whether this is a good thing or not.</p>]]></content:encoded>

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	<title>17 May 2012, baked by Harry Roberts</title>

	<link>http://the-pastry-box-project.net/harry-roberts/2012-may-1-2/</link>

	<comments>http://the-pastry-box-project.net/harry-roberts/2012-may-1-2/#comments</comments>

	<pubDate>Thu, 17 May 2012 08:00:38 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Harry Roberts]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=866</guid>

	<description><![CDATA[The pixel is no longer relevant in web design in 2012. It&#8217;s all about ems, percentages and proportions. A two column layout is no longer a content and sidebar &#8216;div&#8217; that are 600 and 200 pixels wide; it&#8217;s now a two column layout where the content area is three times wider than the sidebar.]]></description>

	<content:encoded><![CDATA[<p>The pixel is no longer relevant in web design in 2012. It&#8217;s all about ems, percentages and proportions. A two column layout is no longer a content and sidebar &#8216;div&#8217; that are 600 and 200 pixels wide; it&#8217;s now a two column layout where the content area is three times wider than the sidebar.</p>]]></content:encoded>

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	<slash:comments>0</slash:comments>

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	<title>16 May 2012, baked by Stephen Anderson</title>

	<link>http://the-pastry-box-project.net/stephen-anderson/2012-may-16/</link>

	<comments>http://the-pastry-box-project.net/stephen-anderson/2012-may-16/#comments</comments>

	<pubDate>Wed, 16 May 2012 08:00:03 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Stephen Anderson]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=619</guid>

	<description><![CDATA[So when is the best time to write a book (or give a presentation or start a blog or…) on a subject you&#8217;re particularly interested in? While you&#8217;re learning! Putting words on a page isn&#8217;t a commitment (trust me). You&#8217;ll be able to add to, edit, and refine your ideas along the way–but only if [...]]]></description>

	<content:encoded><![CDATA[<p>So when is the best time to write a book (or give a presentation or start a blog or…) on a subject you&#8217;re particularly interested in? While you&#8217;re learning! Putting words on a page isn&#8217;t a commitment (trust me). You&#8217;ll be able to add to, edit, and refine your ideas along the way–but only if you take the time to write them down. Also, there&#8217;s a certain amount of fidelity to your thinking that fades over time; write in the moment and you won&#8217;t lose the burrs and barbs that stick with readers. And, if you share what you&#8217;re learning with others along the way, all sorts of people and projects will present themselves; you&#8217;ll have more information and learning experiences than you could have imagined&#8211; all while you&#8217;re curious and enthusiastic, all while you&#8217;re a student of your subject.</p><p>But, if you wait until you&#8217;re an expert (which you&#8217;ll never feel like you really are), one of several things will happen: One, everything you&#8217;ve learned will seem mundane and not worth writing about. Two, you&#8217;ll be so bored of the topic that writing a book on the subject will be the last thing you&#8217;d ever want to do. Three, your interests will have led you to new, entirely different subjects. Or four, your interests will have led you to a new perspective from which it&#8217;s no longer possible to write about the things you learned.</p><p>I&#8217;m proud of the book I wrote, and the card deck I self-published. Others have found them quite useful. But, had I waited until I felt competent about the subject (psychology and design), these things would never have been created; my ideas would have never taken a form that could be shared with others. These things would have been another casualty in the lineup of ideas I&#8217;ll never work on.</p><p>It&#8217;s human to create and learn. Doing isn&#8217;t a commitment, it&#8217;s just a step that keeps your ideas in motion and your options open. What are you working on? What are you learning? What are you creating?</p>]]></content:encoded>

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	<title>15 May 2012, baked by Ethan Marcotte</title>

	<link>http://the-pastry-box-project.net/ethan-marcotte/2012-may-15/</link>

	<comments>http://the-pastry-box-project.net/ethan-marcotte/2012-may-15/#comments</comments>

	<pubDate>Tue, 15 May 2012 08:00:57 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Ethan Marcotte]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=252</guid>

	<description><![CDATA[I’ve written about this before, but I pace like crazy when I’m on the phone. I don’t know what it is, but I think my body has to wander a bit so that my mind doesn’t. So to stay focused, I walk little loops around the living room; I trace figure eights around my kitchen; [...]]]></description>

	<content:encoded><![CDATA[<p>I’ve <a href="http://unstoppablerobotninja.com/entry/oversewing/">written about this before</a>, but I pace like crazy when I’m on the phone. I don’t know what it is, but I think my body has to wander a bit so that my mind doesn’t. So to stay focused, I walk little loops around the living room; I trace figure eights around my kitchen; I walk up and down the front hallway.</p><p>This is, I’ve realized, kind of the inverse of what I do most of the day: sitting mostly immobile, staring at glowing glass panes of various shapes and sizes, my mind racing up and down and through Photoshop, CSS issues, todo items, and inboxes, running without moving until the evening, when rest comes.</p><p>Walking while thinking; mind racing while sitting. I need a middle ground: more walks without phones, more focus in front of my computer.</p>]]></content:encoded>

	<wfw:commentRss>http://the-pastry-box-project.net/ethan-marcotte/2012-may-15/feed/</wfw:commentRss>

	<slash:comments>0</slash:comments>

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	<title>14 May 2012, baked by Veerle Pieters</title>

	<link>http://the-pastry-box-project.net/veerle-pieters/2012-may-14/</link>

	<comments>http://the-pastry-box-project.net/veerle-pieters/2012-may-14/#comments</comments>

	<pubDate>Mon, 14 May 2012 08:00:50 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Veerle Pieters]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=274</guid>

	<description><![CDATA[I&#8217;m not following any trends, I&#8217;m just trying to do my own thing. If people say you can&#8217;t use rounded corners anymore because they are overused, that type of info doesn&#8217;t have any value for me. If I&#8217;m working on something that I feel is better suited with rounded corners I will use them, trendy [...]]]></description>

	<content:encoded><![CDATA[<p>I&#8217;m not following any trends, I&#8217;m just trying to do my own thing. If people say you can&#8217;t use rounded corners anymore because they are overused, that type of info doesn&#8217;t have any value for me. If I&#8217;m working on something that I feel is better suited with rounded corners I will use them, trendy or not. Just like with anything else, I feel it is okay if it fits the project or when used in moderation. That&#8217;s why I almost never look at web site galleries, because they often kill inspiration.</p>]]></content:encoded>

	<wfw:commentRss>http://the-pastry-box-project.net/veerle-pieters/2012-may-14/feed/</wfw:commentRss>

	<slash:comments>0</slash:comments>

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	<title>13 May 2012, baked by Andy Clarke</title>

	<link>http://the-pastry-box-project.net/andy-clarke/2012-may-13/</link>

	<comments>http://the-pastry-box-project.net/andy-clarke/2012-may-13/#comments</comments>

	<pubDate>Sun, 13 May 2012 08:00:16 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Andy Clarke]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=298</guid>

	<description><![CDATA[About a year ago, I left day rates and job rates behind and started estimating, billing and working on projects on a weekly basis. A year on and I’m better organised, more productive and less stressed than ever before. Our accounts are in better shape and no one owes us money for longer than a [...]]]></description>

	<content:encoded><![CDATA[<p>About a year ago, I left day rates and job rates behind and started estimating, billing and working on projects on a weekly basis. A year on and I’m better organised, more productive and less stressed than ever before. Our accounts are in better shape and no one owes us money for longer than a week. It was one of the best business moves I’ve made.</p>]]></content:encoded>

	<wfw:commentRss>http://the-pastry-box-project.net/andy-clarke/2012-may-13/feed/</wfw:commentRss>

	<slash:comments>0</slash:comments>

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	<title>12 May 2012, baked by Bruce Lawson</title>

	<link>http://the-pastry-box-project.net/bruce-lawson/2012-may-12/</link>

	<comments>http://the-pastry-box-project.net/bruce-lawson/2012-may-12/#comments</comments>

	<pubDate>Sat, 12 May 2012 08:00:24 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Bruce Lawson]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=322</guid>

	<description><![CDATA[On a World Wide Web, sometimes your customers come from unexpected places. Let&#8217;s take the dating web site, Ignighter (now called Step Out) as an example. Set up by a group of New Yorkers, it was founded in 2008 and, after an advertising blitz, by the end of that year had 50,000 registered users in [...]]]></description>

	<content:encoded><![CDATA[<p>On a World Wide Web, sometimes your customers come from unexpected places. Let&#8217;s take the dating web site, Ignighter (now called <a href="http://www.stepout.com/">Step Out</a>) as an example. Set up by a group of New Yorkers, it was founded in 2008 and, after an advertising blitz, by the end of that year had 50,000 registered users in the USA, which wasn&#8217;t really enough for &#8220;critical mass&#8221;.</p><p>In April 2009, the marketing manager noticed that there was a lot of traffic to the site from Singapore, Malaysia, India and South Korea. By June, they had more visitors from India than any other Asian nation. In January 2010, Ignighter made the decision to re-launch itself as an Indian dating site. It gains the same number of Indian users a week as it gained in America in its first year. (<a href="http://www.nytimes.com/2011/02/20/business/20ignite.html">Read more about Ignighter</a>.)</p><p>If Ignighter had only been coded with single-vendor prefixes and browser-sniffed to work only on iPhones, it probably wouldn&#8217;t have been able to grow like this, as that&#8217;s a highly aspirational product in India where it costs many times a professional&#8217;s monthly salary. But it was a website, capable of being looked at on the <a href="http://www.opera.com/smw/2008/10/#indonesia1">feature phones</a> that are so widespread in Asia</a>.</p><p>Obviously, there&#8217;s no guarantee that you&#8217;ll have similar success if your website works across browsers and across devices. But if your website doesn&#8217;t, it&#8217;s pretty much guaranteed that you won&#8217;t be able to develop a market in the fast-growing economies of <a href="http://www.opera.com/smw/2011/05/">India</a> and China, where 40% of the world lives.</p>]]></content:encoded>

	<wfw:commentRss>http://the-pastry-box-project.net/bruce-lawson/2012-may-12/feed/</wfw:commentRss>

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	<title>11 May 2012, baked by Rachel Andrew</title>

	<link>http://the-pastry-box-project.net/rachel-andrew/2012-may-11/</link>

	<comments>http://the-pastry-box-project.net/rachel-andrew/2012-may-11/#comments</comments>

	<pubDate>Fri, 11 May 2012 08:00:55 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Rachel Andrew]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=348</guid>

	<description><![CDATA[I enjoy reading books by successful people in different types of business. In our very new industry I think we can learn a lot from more established industries. I recently read Strong Woman: Ambition, Grit and a Great Pair of Heels, an autobiography by Karren Brady, a UK businesswoman who became the Managing Director of [...]]]></description>

	<content:encoded><![CDATA[<p>I enjoy reading books by successful people in different types of business. In our very new industry I think we can learn a lot from more established industries. I recently read <em>Strong Woman: Ambition, Grit and a Great Pair of Heels</em>, an autobiography by <a href="http://en.wikipedia.org/wiki/Karren_Brady">Karren Brady</a>, a UK businesswoman who became the Managing Director of Birmingham City football club at just 23 years of age. Her story is really inspiring, but I highlighted one quote in particular.</p><blockquote><p>And, if you are the first woman anything, and I&#8217;m told I&#8217;m the first woman in football, then that&#8217;s something to take heart from–because you have opened a door. The trick is to hold that door open as wide as possible, for as long as possible, to allow other women to march through it.</p></blockquote><p>I couldn&#8217;t claim to be the first woman in anything, but I know a thing or two about working in male dominated industries, and this idea of &#8220;holding open the door&#8221; really appeals to me. When we talk about wanting to get more women into tech, that&#8217;s exactly what us women who are already here need to do, we need to hold open the door. We need to show that this is a fantastic industry to be involved in, we need to support those who are taking their first steps and we need to be visible so that other women and girls know that they are not alone. That they won&#8217;t find themselves without female friendship. That they won&#8217;t have to fight battles just to be accepted.</p><p>It is important that we point out as inappropriate the examples of sexism that we do see. However we should also take care to reassure those who might want to walk through the door that these examples are actually few and far between. Yes, sexism has been directed at me, but not often. I don&#8217;t believe that being a woman has disadvantaged me in my work or career. We need to get a balance between showing that sexism is not welcome here and demonstrating that in general we work in a welcoming and friendly industry. We need to show those looking through the door that most people here are only interested in what you can do, share and contribute, and that there are great opportunities and a whole lot of fun to be had.</p>]]></content:encoded>

	<wfw:commentRss>http://the-pastry-box-project.net/rachel-andrew/2012-may-11/feed/</wfw:commentRss>

	<slash:comments>0</slash:comments>

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	<title>10 May 2012, baked by Jon Tan</title>

	<link>http://the-pastry-box-project.net/jon-tan/2012-may-10/</link>

	<comments>http://the-pastry-box-project.net/jon-tan/2012-may-10/#comments</comments>

	<pubDate>Thu, 10 May 2012 08:00:08 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Jon Tan]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=374</guid>

	<description><![CDATA[This month’s thought may be a rant or two, and a plea, or rather, a dare. Flash died, I heard. The only thing is, suboptimal interaction design wasn’t some kind of child of Flash. It was the offspring of designers; the decisions some of us make. Some of those offspring are still very much alive. [...]]]></description>

	<content:encoded><![CDATA[<p>This month’s thought may be a rant or two, and a plea, or rather, a dare. </p><p>Flash died, I heard. The only thing is, suboptimal interaction design wasn’t some kind of child of Flash. It was the offspring of designers; the decisions some of us make. Some of those offspring are still very much alive. The only difference now is that instead of those decisions being encapsulated in Flash, they’re being coded into HTML, CSS, and JS by wily front-end developers at the mercy of their agency overlords for their daily bread: Animations that just…won&#8217;t…stop. Un-mutable music (hello Geocities, again). Sliding, jumping, bouncing, parallax-ing, hiccuping, flatulent decorations and controls. Force-fed, on-message advertising, masquerading as interaction, with accessibility something that might be mindfully included if the developer has time. Stop it! Please!</p><p>Let me pick up on one more bug in the system: The white-labelling of freelancers and subcontractors by agencies. That insidious situation where, under the dubious restrictive practice of perma-NDAs, some companies hoover up the credit for every aspect of a piece of work, and do not allow the freelancer to talk about what they’ve done. Stop it! Give credit. Let folks own the right to talk about their work as long as everyone else gets a mention, with a link, and a note to say exactly who did what at the start of the case study.</p><p>Let’s create an ecosystem of credit where it’s OK that ad-hoc teams come together around a project. In fact it’s something to be proud of! That’s the reality after all. That’s the truth. It’s OK to say so-and-so did this bit, but we did that. It worked out fine. No reputations were harmed in the making of this website, app, or service by an ad-hoc team. In fact, they were all the better for it. If companies like the ones I’m scolding dare to give a little credit, I’d bet they’d find it comes back with interest. Go on agencies, I double dare you with extra whitespace.</p>]]></content:encoded>

	<wfw:commentRss>http://the-pastry-box-project.net/jon-tan/2012-may-10/feed/</wfw:commentRss>

	<slash:comments>0</slash:comments>

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	<title>9 May 2012, baked by Jenn Lukas</title>

	<link>http://the-pastry-box-project.net/jenn-lukas/2012-may-9/</link>

	<comments>http://the-pastry-box-project.net/jenn-lukas/2012-may-9/#comments</comments>

	<pubDate>Wed, 09 May 2012 08:00:00 +0000</pubDate>

	<dc:creator>alex</dc:creator>

	<category><![CDATA[Jenn Lukas]]></category>

	<guid isPermaLink="false">http://www.the-pastry-box-project.net/?p=399</guid>

	<description><![CDATA[Here&#8217;s a conversation that occurred on a train: &#8220;How do you decompress from work?&#8221; &#8220;I don&#8217;t.&#8221; Reading through Twitter, blog posts and various other Internet correspondence, I&#8217;ve noticed a common theme. Call it what you prefer: &#8220;venting&#8221;, &#8220;complaining&#8221;, and/or &#8220;reality&#8221;, but a lot of us seem to be tired, overworked, and/or stressed out. At the [...]]]></description>

	<content:encoded><![CDATA[<p>Here&#8217;s a conversation that occurred on a train:</p><p>&#8220;How do you decompress from work?&#8221;</p><p>&#8220;I don&#8217;t.&#8221;</p><p>Reading through Twitter, blog posts and various other Internet correspondence, I&#8217;ve noticed a common theme. Call it what you prefer: &#8220;venting&#8221;, &#8220;complaining&#8221;, and/or &#8220;reality&#8221;, but a lot of us seem to be tired, overworked, and/or stressed out. </p><p>At the same time, wellness seems to be a theme gaining popularity. This is probably not a coincidence. We are encouraged to balance our work and our personal life as to not get burned out on either. We see articles about how <a href="http://www.howtogeek.com/93822/sitting-is-killing-you-infographic/">sitting is killing us</a> and contemplate purchasing <a href="http://www.cnn.com/2012/04/09/tech/innovation/philips-monitor-better-posture/index.html">monitors that can tell us we have bad posture</a>.</p><p>But how exactly do we do that? It&#8217;s been nice to see some solutions to these issues, such as  <a href="http://breaktimeapp.com/"> dimming our screen every hour</a>, reminding us to get up and walk around. Or booking a <a href="http://twitter.com/#!/simpleasmilk/status/187964612212301825"> private villa in Spain</a> for when your team needs to work overtime. Not so shabby ideas. I hope to see these more of these coming. </p>]]></content:encoded>

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